Feature Stories
Responding to the New Reality
By Steve Jannicelli
As a supplement to a panel discussion at the North Bay Business Journal event Impact Marin, Steve Jannicelli, senior business consultant in Moss Adams’ Santa Rosa office, has written an article urgently calling on businesses to respond to the newly depressed economy to be successful in this “New Reality.”
In Responding to the New Reality, Steve describes how the economy has affected certain business practices, and specifically how business owners must respond by strategically changing their approach. Topics covered include:
- Strategic and financial planning
- SWOT analyses
- Planning to succeed
- Business owners and their financial statements
- Driver-based analysis
- The importance of cash
- Key metrics of a businesses balance sheet
- The significance of banking relationships
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Moss Adams LLP is the 11th largest accounting and consulting firm in the United States, and the largest firm headquartered in the West. Moss Adams has two affiliated companies, staff of more than 1,800 that includes more than 240 partners, and is focused on providing client service to public, private, and not-for-profit enterprises through specialized industry and service practice teams. Moss Adams is a founding member of Praxity, a global alliance of independent accounting firms in the major markets of North America, South America, Europe, and Asia.