2017 Wine Industry Financial Benchmarking Report—An Overview

Presented on:
January 17, 2018 10:00 AM PT
1 hour

Gain key insights on the wine industry in this webcast summarizing key findings from our 2017 Wine Industry Financial Benchmarking Report®, published with Turrentine Brokerage, American AgCredit, and Heffernan Insurance Brokers.

Credible wine industry financial data is scarce. Knowing where a business is competitive—or at a disadvantage—can be vital to shaping a company’s management strategies and future. Our report bridges the knowledge gap. In the webcast, we’ll cover its key takeaways, including:

  • General industry trends
  • Sales and production data
  • Short- and long-term strategies as well as planned investments


Bill Vyenielo, Senior Business Consultant, Moss Adams

Bill has been working with clients in the wine industry for more than 25 years, and has been solving operational challenges for vineyard and winery clients since 2006. He works with owners and managers to successfully develop and manage their winery operations and build their brands, providing guidance in strategic planning, sales and marketing, and winery and vineyard production and development. Prior to joining Moss Adams, Bill held executive management positions leading and running estate winery operations ranging from start-ups and turnarounds to highly successful winery businesses.

Steve Fredricks, President, Turrentine Brokerage

Steve joined Turrentine Brokerage in 1991 as a bulk wine broker. Over the years he has established himself as an expert in the sales of bulk wine and grapes, understanding market cycles, and building long term relationships. Steve is currently managing all Turrentine Brokerage operations and directly responsible for Turrentine’s international relationships and strategic alliances in France, Italy, Spain, Australia, Chile and Argentina. In addition, he also oversees the publishing of the Turrentine Brokerage Collateral Value Report and The Turrentine Outlook. Steve is a frequent speaker at several annual wine industry meetings discussing the bulk wine, grape and international markets. Steve graduated from U.C. Davis with an individual major of Wine Production Management and Marketing, combining business and fermentation science.

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