Making data-driven decisions can mean the difference between short-term gains and long-term success. However, to achieve this level of return on investment, organizations must develop a data culture and aspire to be data-driven in all of their business processes.
Data-driven organizations are 23 times as likely to acquire customers, six times as likely to retain customers, and 19 times as likely to be profitable as a result, according to a study by the McKinsey Global Institute. However, to achieve this level of return on investment, organizations must develop and support a data culture that spans across their business processes.
In this webcast, we’ll share the five foundational pillars that support a data-driven transformation within an organization. We’ll also walk through a series of case studies that demonstrate the impact of implementing a data-centric approach to business problems.