How to Leverage California’s Consumer Privacy Act

Presented on:
November 5, 2019 9:00 AM PT
1 hour

The California Consumer Privacy Act (CCPA), passed in 2018, redefines how businesses must handle consumers' personal information.

With the January 1, 2020 compliance deadline fast-approaching, businesses must take steps to prepare—or face steep fines for noncompliance. With other states, including Washington, Texas, and New York proposing similar legislation, it's vital that businesses understand the full scope of compliance.

In our on-demand webcast, guest speaker Darren Guarnaccia of Crownpeak Technologies, joins Moss Adams partner, Francis Tam, to take a close look at the details, requirements and customer-engagement opportunity afforded by anticipated privacy regulation. We’ll share insights to help you navigate the legislation.


  • The requirements and the intention of the CCPA
  • Guidance and steps on preparedness
  • Compliance strategies
  • How to leverage your current controls for compliance
  • Best practices to improve customer relationships and experience


Darren Guarnaccia, Chief Product & Strategy Officer, Crownpeak Technology

A longtime veteran of the technology and software industry, Darren leads product management, product marketing, analyst relations, and the partnership division for Crownpeak Technology. His professional life is focused on helping businesses achieve the integration of their existing applications and tools and deliver trust-building privacy experiences that are brand consistent and web compliant.

Francis Tam, Partner, Moss Adams

For more than 25 years, Francis has specialized in providing cybersecurity and information technology consulting services. He focuses extensively on helping clients with IT planning, systems analyses, payment card industry security, and achieving and maintaining compliance with national and international privacy regulations.

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