Retail Industry Outlook: Trends and Strategies for 2019

Start time:
On Demand
1 hour
Marci Reynolds, Moss Adams, 916-503-8206
Cost to attend:

The retail industry is evolving quickly—is your business keeping up with the demands?

In this webcast, we’ll discuss the industry outlook and share insights to help you understand, target, and engage today’s consumer, such as:

  • Leveraging data to understand and predict customer behavior
  • Building customer loyalty through personalization
  • Staying relevant in the brick and mortar space by cultivating relationships and crafting memorable in-person experiences


Frank Kaufman, Partner, Moss Adams

Frank’s been directly involved in the retail industry since starting with Moss Adams in 1983. He’s well versed in multiple industry sectors, such as apparel and consumer goods, as well as in various distribution models, including traditional bricks and mortar, pure e-commerce, direct to consumer, and crosschannel combinations. With a focus on helping clients to grow and achieve their goals, Frank identifies impactful industry trends, develops relevant strategic plans, and assists in plan implementation. He spends a significant portion of his time with clients during liquidity events, where preparation and negotiation are integral for success.

Darin Goehner, Partner, Moss Adams

Darin has practiced public accounting since 1994, providing tax and related financial services to retail and consumer product clients, including closely held businesses and their owners. His responsibilities include strategic corporate and tax planning, managing tax compliance, and analysis of business operations as a whole. While Darin focuses on creative tax solutions to clients’ issues, his focus on the retail and consumer products industry allows him to uniquely address business issues. Darin is the Northwest Regional Tax Leader for Moss Adams, sits on the firm’s Tax Committee, and is involved in several community boards. Darin attributes his success at the firm to the Moss Adams Advantage, a culture of providing superior client service while encouraging a balanced life.

Francis Tam, Partner, Moss Adams

Francis has practiced public accounting with a focus on risk and compliance consulting since 1994. He concentrates on risk mitigation activities relating to information technology and security. His expertise includes the application of industry-specific cybersecurity frameworks including the payment card industry (PCI-DSS) security framework, National Institute of Standards and Technology (NIST) cybersecurity framework, AICPA’s system and organization controls (SOC 1-2-3) guidance, and others.

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