Industry Expertise

Practice Focus


A 25-plus year veteran in the wine industry, Bill partners with winery and vineyard clients to assist them in successfully navigating the operational and financial challenges of running their business.

Bill helps clients identify and track key operational and financial performance indicators to gauge progress and improve accountability across teams. He also evaluates an operation’s talent, systems, policies, and procedures to identify ways to improve.

Bill provides clients with advice and insights on  winery and vineyard branding strategies and performs assessments of winery operations and vineyards for new investors, or in preparation for an acquisition or sale.

Prior to joining Moss Adams, Bill held executive management positions in several estate-owned wineries throughout Sonoma and Napa counties. This included managing start-ups, turnaround situations, and mature, established wineries.

External Publications

  • "11 Ways to Build Your Winery Business Value and Prepare for a Transaction" (Wine Business Monthly, December 2014)
  • "How to Select Software for the Winery" (Wine Business Monthly, July 2014)

Selected Speaking Engagements

  • Navigating Supply Chain Disruption
    (Texas Wine & Grape Growers Association Annual Conference , February 2022)
  • Benchmarking Your Vineyard and Winery Business
    (Santa Lucia Highlands Wine Artisans Association, June 2015)
  • California Stormwater Permit Compliance
    (Family Winemakers of CA Webcast, May 2015)
  • Vineyard Planting Trends & Emerging Pre-Plant Strategies
    (Vineyard Economics Seminar, May 2015)
  • How to Stand Out in a Crowded Market
    (North Bay Business Journal’s Annual Wine Industry Conference, April 2015)
  • Business Strategies and Tools for Utilizing Valuable Water Resources
    (Family Winemakers of California Webcast, August 2014)


  • BS, animal science, University of California, Davis
  • MBA, Pepperdine University

Insights from Bill Vyenielo