Craig has more than 20 years of health care leadership experience. His experience includes deploying the Toyota Management System (lean management) across seven acute care hospitals and a 250-physician medical foundation while employed at Sutter Health. He also has broad experience across multiple disciplines, including operations, IT, Electronic Health Record (EHR) implementation, sales, and marketing.

Craig’s expertise in lean led him to serve as the CEO of Rona Consulting Group from 2015–2017, when Rona combined with Moss Adams. In his current role, Craig leads our lean consulting group while still working with a wide variety of health care organizations to develop and implement lean management in health care. He works with senior leaders to define and deploy strategy and identify cross-functional areas for operational improvement while integrating lean behaviors to transform culture.

Professional Affiliations

  • Advisor, Business Development Bank of Canada, Healthcare II Fund
  • Board Member, Presidio Surgery Center
  • Board Member, Year Up Bay Area
  • Member, American College of Healthcare Executives
  • Member, College of Healthcare Information Management Executives


  • BA, communication, Loyola University Chicago
  • MBA, Northwestern University

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