Transaction Announcement

Kandui Holdings LLC Acquires Simple and Forms Florence Marine X

Moss Adams Capital acted as the exclusive financial advisor to the Hurley family and their holding company, Kandui Holdings LLC (Kandui). Kandui, led by industry veteran Bob Hurley and his sons, Jeff Hurley, CEO, and Ryan Hurley, Chief Creative Officer, and son-in-law, Chance King, President, acquired a majority interest in Simple, the iconic skate footwear brand.  Kandui plans to re-launch Simple in 2021. Jeff Hurley explains, “We will stay true to the roots of why Simple existed in the first place… not in a retro/vintage way, but in a way that makes sense for the world today and tomorrow.”

Additionally, Kandui formed a partnership with star professional surfer, John John Florence. A new apparel brand, Florence Marine X, will be launched in Spring 2021. “We are incredibly energized to embark on this journey with John. His curiosity, vision, and obsession with exploration are unsurpassed. We’ve been on the same team before, and we really had a whole lot of fun,” said Bob Hurley.

Moss Adams Capital assisted Kandui in raising capital from private investors to support their new business ventures. “The Moss Adams Capital team helped our family tell our story to a small number of handpicked investors,” said Jeff Hurley. “They provided us with important advice and perspectives in completing the round,” he added.

To learn more about our investment banking services–including mergers and acquisitions, deal advisory, strategic alternative evaluations, and financing–contact your Moss Adams professional or visit our Investment Banking page.


To learn more about this integrated approach to leading our clients through ownership transition preparedness and transactions, please reach out to our Moss Adams Capital contacts below.

For more information regarding this deal, please contact:
Rich Anderson, Managing Director | (949) 221-4006
Tyler Dale, Director| (949) 221-4030