Industry Expertise

Practice Focus


Diane has been active in business appraising and corporate financial management since 1981, having served as CFO for two firms prior to joining Moss Adams. In addition to leading the business appraisal practice for the firm’s dealer services practice, which serves auto, truck, recreation vehicle, motorcycle, and boat dealerships throughout the United States, she provides valuation services to clients in a variety of industries, including construction, real estate, manufacturing, engineering, distribution, financial institutions, and professional services, with a special emphasis on projects involving succession planning.

Diane’s responsibilities include project management, business valuation, value consulting, financial consulting, and sales development. She supervises and prepares valuations for a wide variety of purposes including merger and acquisition, estate and gift planning, corporate planning, litigation support, and other purposes.

Selected Publications

  • "A Dealer Guide to Dealership Valuation" (National Automobile Dealers Association, 2019)
  • "To Improve Your Dealership’s Value, Start with a Plan" (San Diego DEALER, Summer 2015)
  • "Making A Dealership Sale Viable: Personal Goodwill Sales Price Allocations" (Manning, Leaver, Bruder & Berberich, July 2014)
  • "Is an ESOP Right for You?" (RV Executive Today, December 2007)
  • "Building Wealth & Ownership Transition Planning" (RV Executive Today, January 2007)

Selected Speaking Engagements

  • Buy/Sell Transactions and Trends
    (Moss Adams LLP Dealer Services Group, 2019 Fuel for Growth: Dealership Summit, June 2019)
  • Personal Goodwill
    (2017 Praxity FLVS Conference, November 2016)
  • Industry Trends and Cash Flow Management
    (Moss Adams LLP Dealer Services Group, Fuel for Growth 2016 Workshop for CFOs and Controllers, June 2016)
  • Structuring Concepts to Remove Transaction Road Blocks
    (National Association of Dealer Counsel 12th Annual NADC Member Conference, May 2016)
  • Strategies for Increasing Your Business’ Value
    (NADA/ATD Convention & Expo, January 2015)
  • Preparing for a Successful Buy/Sell
    (AICPA National Auto Dealer Conference, October 2014)
  • Enhancing the Value of Your Dealership
    (Oregon Automobile Dealer Association Annual Convention, May 2013)
  • Build an Automotive Group
    (NADA University webinar, September 2012)
  • Financial Management
    (Moss Adams Dealer Services Group 2012 CFO and Controller Workshop, June 2012)
  • Tax Law Changes and the Value of Your Dealership
    (NADA Convention & Exposition, February 2012)

Professional Affiliations

  • Associate Member, National Association of Dealer Counsel
  • Member, American Society of Appraisers
  • Member, Northwest Family Business Advisors
  • Member, Puget Sound Auto Dealers Association
  • Member, Washington State Auto Dealers Association
  • Member, Washington State University Alumni Association
  • Past Member, American International Auto Dealers Association
  • Past Member, Institute of Business Appraisers
  • Past Member, National Recreation Vehicle Dealers Association
  • Past President, Seattle Chapter of the American Society of Appraisers
  • Past Treasurer, Seattle Chapter of the American Society of Appraisers


  • BA, business administration, Washington State University (cum laude)
  • MBA, finance, University of Washington