As we step into a new year, business leaders and real estate professionals face a pivotal question: where is the housing market headed—and what does it mean for the broader economy? Housing sits at the heart of economic momentum, influenced by interest rates, inflation, global trade, and shifting demographics. These forces are reshaping affordability, demand, and supply—and in turn, creating ripple effects across every real estate sector.

In this session, Housing Update: Demographics, Migration, and Market Shifts, Chris Porter, Senior Vice President at John Burns Research and Consulting, will break down today’s housing market dynamics and what they mean for your business. You’ll learn:

• How demographic shifts are driving demand in surprising ways
• What to expect from new construction and its role in balancing supply
• Why regional differences matter more than ever—and how to analyze them effectively

Walk away with a sharper, data-driven playbook for navigating uncertainty, anticipating opportunities, and aligning your strategy with where the market is really headed.

Don’t forget to check out the other webcasts in our four-part virtual 2025 Building Opportunity Conference.

Chris Porter, Chief Senior Vice President, John Burns Research and Consulting

Chris brings over 20 years of experience delivering in-depth housing market analyses to executive teams and industry leaders. Specializing in demographics and economics, he provides precise, actionable insights that help organizations confidently navigate the complexities of the US housing market.

Whether addressing boardrooms or major conferences, he equips his audience with the knowledge and tools to make informed, strategic decisions. His ability to translate detailed analysis into practical solutions has earned him a reputation as a trusted advisor across the industry. His insights are regularly featured in leading publications, including The Wall Street Journal, The Economist, and Bloomberg Businessweek.