Rich has provided financial planning solutions to his clients since 2007. Primarily serving closely held businesses, executives, and wealthy families, he helps them prepare for transactions and retain more wealth. He advises clients on real estate ownership, stock option compensation, and business transition planning.

Rich also focuses on the wealth aspects of estate planning, including gift and generation-skipping taxes, children's trusts, life insurance trusts, and charitable giving. He’s a Certified Financial Planner, seamlessly integrating business owners’ professional and personal finances. Rich has written numerous publications, where he frequently contributes professional advice.

Selected Speaking Engagements

  • Weather COVID-19 Market Volatility
    (Moss Adams Webinar, April 2020)

Professional Affiliations

  • Member, Alder
  • Wine Director, Soho House


  • BS, international business, University of Southern California
  • MBA, finance and financial management services, University of Southern California

Insights from Rich Friedland