Sid has been providing transfer pricing consulting services since 1998. He has extensive experience helping companies evaluate their transfer pricing strategies, preparing economic valuation modeling, and providing support for planning and compliance with local transfer pricing rules. Sid has a thorough understanding of transactions, including intangible property migration; buy-ins, cost-sharing, and transfers of tangible goods; services and royalties; advance pricing agreement (APA); and competent authority matters. He has experience with companies in a wide variety of industries including technology (hardware and software), consumer electronics, life sciences, and manufacturing and distribution.

Prior to joining Moss Adams, Sid spent seven years as the global head of transfer pricing at Apple and Oracle. Earlier in his career, he worked for Big Four firms across Europe and the United States, where his clients included Fortune 100 companies.

External Publications

  • "Transfer Pricing in India-Way Forward" (Transfer Pricing Report, May 2002)
  • "Transfer Pricing and PE Analysis" (Transfer Pricing Report, August 2001)

Selected Speaking Engagements

  • Transfer Pricing IP Planning
    (Tax Executives Institute, Santa Clara, 2013)
  • Introduction to Transfer Pricing
    (Institute of Chartered Accountants of India, New Delhi, 1999)

Professional Affiliations

  • Fellow Member, Institute of Chartered Accountants of India
  • Member, Institute of Chartered Accountants of India


  • BA, economics, University of Delhi, India
  • Diploma, systems management and information technology, National Institute of Information Technology, Delhi, India

Insights from Sid Paruthi