Transforming Media and Entertainment Operations with Salesforce

Patrick Yurgosky, Principal, Communications & Media Practice
Kate Brown, Manager

September 2, 2025
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Media and entertainment providers face a multitude of challenges, especially around adapting to new technologies and meeting consumer preferences.

Salesforce, a leading customer relationship management (CRM) platform that offers a comprehensive solution for managing sales, service, and marketing operations, helps media and entertainment providers implement and align processes to make better data-driven decisions.

Fully leveraging Salesforce’s functionality can help media and entertainment businesses develop an interconnected ecosystem that supports delivering, monetizing, and scaling premium content by:

  • Improving operational efficiencies
  • Increasing forecasting accuracy
  • Reducing revenue attribution errors
  • Supporting sustained growth

Discover how Salesforce can boost customer engagement and elevate business success with the following insights.

Key Capabilities of Salesforce for Media and Entertainment

Salesforce offers a powerful suite of tools that can significantly enhance the operations of media and entertainment providers.

By focusing on marketing automation, sales and service management, integration capabilities, data management, and business intelligence, organizations can streamline their processes and improve customer engagement.

For organizations considering Salesforce implementation, understanding the platform's capabilities and how they can be tailored to specific needs is crucial. By taking a strategic approach, companies can transform their operations and position themselves for success in a competitive marketplace.

Marketing Automation

Salesforce offers powerful marketing automation tools that help organizations engage potential customers effectively. With features such as Salesforce Marketing Cloud, companies can create targeted marketing campaigns based on customer behavior and preferences.

This capability is particularly valuable in the media and entertainment sector, where understanding audience engagement is crucial for success.

Sales and Service Management

Salesforce Sales Cloud and Service Cloud provide organizations with the tools needed to manage customer relationships and streamline sales processes. These tools enable teams to engage qualified leads, track customer interactions, and address issues promptly.

By defining clear sales pipelines and roles, companies can enhance collaboration among teams and improve overall efficiency.

Integration Capabilities

MuleSoft, a key component of the Salesforce ecosystem, allows organizations to integrate various systems and automate data movement between downstream and upstream systems.

This capability is essential for media and entertainment companies that often rely on multiple platforms for marketing, sales, and content management. By integrating these systems, organizations can create a seamless flow of information, reducing the risk of data silos.

Data Management

Effective data management is critical for making informed decisions. Salesforce provides solutions for aggregating data into a centralized data lake or warehouse, enabling deeper insights through analytics.

By utilizing tools like Salesforce Data Cloud, Snowflake, and AWS, organizations can analyze customer data comprehensively, uncover trends, and identify new opportunities.

Business Intelligence

Salesforce offers business intelligence capabilities through tools like Tableau, allowing organizations to visualize and analyze their data.

This functionality helps media and entertainment companies make data-driven decisions, identify emerging trends, and optimize their strategies for audience engagement.

Case Study

A leading mid-market streaming service with 24 million customers needed a unified, single source of truth for its operations. Advisors helped it implement Salesforce Sales Cloud.

Results of the implementation included:

  • Enhanced internal collaboration and alignment across teams by defining the sales pipeline and clarifying sales roles
  • Improved pricing strategy via a pre-built pricing module, enabling the company to respond quickly to market demands
  • Better collaboration on deals and improved overall operational efficiency due to the elimination of data silos
  • A go-live in just two months, demonstrating the effectiveness of a well-structured implementation strategy

We’re Here to Help

For more information about how implementing Salesforce can benefit your business, contact your firm professional.

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The material appearing in this communication is for informational purposes only and should not be construed as advice of any kind, including legal, accounting, tax, or investment advice. This information is not intended to create, and receipt does not constitute, a legal relationship, including, but not limited to, an accountant-client relationship. Although these materials have been prepared by professionals, the user should not substitute these materials for professional services, and should seek advice from an independent advisor before acting on any information presented. Changes in tax laws or other factors could affect the information provided in this communication.

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