Karl has over 25 years of experience in the health care industry, and is a leader with our health care consulting team. He’s focused on providing high-impact health care advisory services to help the firm’s industry clients navigate and succeed in the rapidly evolving national health care landscape. His clients include health systems, hospitals, health plans, long-term care organizations, and IPAs, among others.

Karl is primarily responsible for the development and delivery of a broad range of strategy services in the areas of growth, planning, financial performance, provider operations, and achieving maximum effectiveness and efficiency in health care environments. His specific expertise includes full-spectrum financial and operational consulting, market strategy and intelligence, project and strategy feasibility, capitation and value models, negotiation and analysis of managed care contracts, and physician compensation consulting.

Prior to joining Moss Adams in 2011, Karl held senior leadership positions within the health care industry—including serving as the chief financial officer of one of the largest associations of physicians in private practice and serving as the director of finance for a publicly traded health system. Karl has also served as senior administrative director of a large academic medical center.

Karl is a frequent speaker at health care industry conferences and provides and facilitates regular training, both within the firm and to clients.

External Publications

  • "How Deal-Makers Are Capitalizing on Health Care Analytics" (Healthcare News, August 2017)
  • "The 5 Mega-Trends That Are Changing the Face of Health Care" (The Atlantic, May 2012)
  • "Capitation Isn’t a Four-Letter Word" (California Healthcare News, March 2012)

Selected Speaking Engagements

  • The Evolution of Provider Reimbursement
    (Inland Northwest State of Reform Health Policy Conference, Spokane, WA, September 2019)
  • Business Intelligence in Health Care
    (Hall Render Practical Counsel Conference, Scottsdale, AZ, copresenter, October 2018)
  • Business Intelligence—It’s Not Just About Demographics
    (Leading Age California, Pasadena, CA, May 2018)
  • Trends in Contracting, Reimbursement, and Plan-Provider Relations
    (State of Reform, Seattle, WA, January 2018)
  • Service Line and Clinical Pathway Strategies for CAHs
    (HFMA Western Region Symposium, copresenter, January 2018)
  • Value-Based Payment Models
    (State of Reform, Spokane, WA, September 2017)
  • Consolidations Mergers and Acquisitions
    Washington State of Reform Health Policy Conference (January 2014)
  • Health Care Reform and Its Impact on the Health Care Industry
    HFMA Region 10 Annual Conference (May 2013)

Professional Affiliations

  • Fellow, Healthcare Financial Management Association
  • Member, American College of Healthcare Executives


  • BS, accounting, California State Polytechnic University, Pomona
  • MBA, University of California, Irvine

Insights from Karl Rebay