In the current direct-to-consumer (DTC) business environment, ecommerce has emerged as the single biggest growth driver in the worldwide marketplace—making your company’s ecommerce solution a vital part of achieving key business goals.
Integrated omnichannel solutions like NetSuite SuiteCommerce provide not only customer-facing, front-end components of an online business. They also deliver back-end functions that can streamline consumer experiences and unify core applications, such as:
- Inventory management
- Transaction management
- Customer service
Below are steps your company can take to upgrade from siloed, multichannel ecommerce management to an integrated total-business solution.
A Next Generation Solution
NetSuite SuiteCommerce is a cloud-based business management software that allows businesses to deliver a cohesive, branded shopping experience by connecting multiple sales channels that were previously siloed.
In the past, ecommerce solutions were usually costly, unscalable, challenging to work with, difficult to customize, and hard to integrate with other systems. They also created process inefficiencies and unintentional business risks, while requiring extensive IT setup, in-house management, and manual updates from specialized teams. This jumble of systems and processes led many businesses to look elsewhere for a secure, complete ecommerce solution.
Today, a seamless and consistent customer experience across many channels—online, mobile, in-store, and over the phone—is a business necessity. This is especially true as trends continue to change; smartphones alone will soon command the majority of online browsing and purchasing activity.
An Integrated Experience
An integrated business experience starts with a company's core technology. This should be a single commerce platform that:
- Merges systems. Unify front-end and back-end systems so you can sell through multiple brands, languages, and currencies.
- Unifies data. Access a central hub for order management and customer, item, and inventory data.
- Is built for your business. Optimize the system to meet your company’s specific needs now and in the future.
- Provides access to real-time data. Allow your business to gain real-time visibility into inventory levels and business functions across all channels.
NetSuite SuiteCommerce lets your business eliminate manual integrations between separate systems. It then creates a single integrated system with natively unified ecommerce, point of sale (POS), inventory and order management, marketing, merchandising, customer service, and financials.
Key Benefits for Your Business
Consolidating your business’s data into a single repository can help you gain unprecedented visibility into your business and make informed, timely decisions.
Once integrated, back-end systems can funnel data to all sales channels and deliver accurate information across customer touchpoints in real-time.
This increased visibility into business functions and inventory levels—across all channels—means your company will never miss out on sales opportunities because of inadequately stocked merchandise or inefficient modes of tracking product levels. It can also help your company:
- Create operational efficiencies while reducing costs
- Gain immediate insight into what customers are buying
- Determine how to improve customer experiences
- Keep pace with business trends
Reduce functionality limitations and meet the unique needs of your business with NetSuite SuiteCommerce’s cloud-based infrastructure. As a complete ecommerce platform, NetSuite SuiteCommerce is scalable to support your company’s needs at the time of implementation—and as they change. This can help your business:
- Better monitor and adapt its systems and processes
- Improve user experience and brand loyalty
- Tailor products and experiences to meet customer demand and reporting needs
Centralized Order Management
Customers feel empowered when there are more ways to engage with a brand. If your business can’t keep up with customer expectations, it runs the risk of customers feeling ignored and frustrated when they experience service delays or need to switch channels to complete a transaction. Providing an integrated experience delivers on their expectations of a seamless, consistent journey—anytime, anywhere, and anyway.
Centralized order management also lets you deliver on your business’ promises—whether that’s meeting customers’ purchase and return needs or knowing how to anticipate transaction volumes and adequately stock your inventory. Unifying data into a single repository will provide a complete view of your customers across all channels and touchpoints, helping you deliver the following:
- Personalized marketing and merchandising
- Targeted promotions
- Consistent service and support
Growth-oriented businesses that dominate the marketplace are delivering integrated shopping and service experiences.
With a cloud-based Netsuite solution, implemented by Moss Adams, your business will have a competitive infrastructure that unifies business applications and provides a single source of truth for items, inventory, customer, and order data. This can help your business deliver on its goals and stay competitive in the marketplace.
We’re Here to Help
As a NetSuite solution provider, Moss Adams delivers industry-specific insight and technical resources to streamline your selection and implementation processes—while providing ongoing support.
To learn more about NetSuite SuiteCommerce and determine if it’s the right solution for your business, contact your Moss Adams professional, email ERP@mossadams.com, or view our NetSuite SuiteCommerce services checklist.
As a pioneer in the commerce industry since 1998, NetSuite was the first to provide an ecommerce solution that unified ecommerce with your back-office systems. Today, SuiteCommerce powers thousands of omnichannel businesses, helping them grow and expand to new heights.